lack of patience

today a not really ripe orange sparked off a train of thoughts in my mind...
I really think that our society is lacking patience and is generally harvesting all kinds of things in a rush, before they could mature and reach their full ripeness. And quite often a reason for this is the hope and obsession to make more profits and the horror of the thought of missing an opportunity.
Now, for fruits that is a widely acknowleged practice. However, there are a lot more instances of this. To mention another rather obvious one: I tried buying a winter coat today and asked in the shop if there were going to be some more models. The shopwomen told me, I was late, the season would be nearly over, they were going to get the spring and summer collection soon... WHAT?? In the beginning of December?? Now that seems even one step further than moving christmas right after halloween and easter to the beginning of january...
Now, this was all a well know thing. But the tendency doesnt stop here. Take a think of the way companies start to target kinds as potential consumers, bombing them with advertising and manipulating their desires before they even had the slightest chance to remotely develop their personality. As a consequence, it will be very difficult for them to find out what their real, unmanipulated needs would be and they will be growing up thinking that consuming goods will fulfil their desires. However, as quickly as this satisfaction is gained the quickly it will be gone again, leaving people empty handed.
I wonder if this couldn't have drastic consequences when it comes down to reach for a goal in life, be it professional or in private. Especially in relationships between people it often appears that, as soon as a friend or partner doesn't just fulfill one's desires, and there would be hard work or sacrifices needed, a lot of people won't be willing to put this in, just assuming that presumably the person would not fit for them. In that way, people are seen like goods, exchangeable and substitutable, as the possibility to patiently cultivate and grow real and durable affection is not known or seems too cumbersome.
Also the worry of deciding or choosing something and then waiting if it was the right choice often seems hard. So instead of setting all energies on one thing and then being patient to see if it prooves fruitful, attention is spread on thousand tasks or people tend to switch from one to the next. I wonder what could be a cure?