Usually the expected connotations would lie in the direction 'fast', 'up to date', 'modern technologies' etc. Maybe someone might point out that it is not that a new invention anymore, but I wonder if anyone would really consider it to be 'old'? Like in 'stone-age' old?
It might happen though if you can tempt yourself to belive in this trenitalia advert:
The writing on this train roughly translates to 'Nowadays tickets are bought over the internet'. Fair point, now this is everyday business. But it has not been for so long, a few years maybe so this left me a bit confused with some questions in my mind.
I wondered about HOW modern Trenitalia possibly is. Usually I don't take them for a very cutting edge company. So I guess they probably were not the pioneers of e-commerce and 'being modern' seemed off the list.
So maybe someone with some sense of irony decided to paint the ad on an old train? Because rust and new technologies go so well together? Somehow this did not entirely convince me either.
After a very long and sleepless night, something else came to my mind: maybe I completely misunderstood Trenitalias concept of making the world a better place! Seeing that they are already working so hard to procure additional holidays for people by making their workplace unavailable this might just be the next step towards that goal.
Suppose this train is simply environmental friendly? Built of fast decomposing metal which takes less than 5 years to show serious signs of trying to get back where it came from: under the earth. Wouldn't that be fabulous? And wait until they start with bio-degradable rails!
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